As the world’s second largest continent, Africa has much to offer both locals and tourists alike.
But one of its locations in particular is known as a “hidden gem” in the world of travel.
Madagascar is one of the most biologically diverse countries in the world, though it remains an underappreciated tourist destination.
Known for its incredible landscapes, exotic wildlife and vibrant culture, the island nation off Africa’s eastern coast is still resuscitating its tourism sector after being ravaged by the pandemic.
Before the Covid-19 crisis, Madagascar was attracting over 400,000 visitors annually as part of a tourism sector which previously accounted for 6.7% of national GDP.
Visitors were vital to the local economy and contributed an estimated £726 million to the country’s finances.
Post-lockdown however, arrivals have gone into freefall with just 132,018 visitors.
Despite plummeting numbers of tourists, Madagascar still boasts immense natural beauty and a whole host of experiences.
The island is home to some of the world’s most unique species of plants and animals, including lemurs, orchids and tall baobab trees.
Yet the country’s tourism industry faces a number of issues which threaten its recovery, such as poorly maintained roads and unreliable, expensive air connections.
While other destinations in Africa are investing in tourist infrastructure to grow and cement their industries, Madagascar is lagging behind.
Throughout, the country’s potential has been significant, with a wealth of unique experiences on offer.
The island has an offering for wildlife enthusiasts, nature lovers and thrill seekers alike, with its wildlife the main draw for eco-tourists.
One of the most famous Madagascan attractions is the Avenue of the Baobabs, a landscape where enormous trees line the dirt road, an image that has become an iconic symbol of Madagascar.
Diverse ecosystems litter the island, including rainforests, dry deserts and long beaches.
Travellers seeking a road less trodden may well be satisfied by Madagascar, but the country faces an uphill struggle to grow its tourism back to pre-pandemic levels.
In the years to come, Madagascar will surely prove an exciting and rewarding destination for those travellers who make it to its shores.